Celebrating 45 years of clinical excellence
For more than four decades, Dentistry Today has been the nation's leading clinical news magazine for dentists — award-winning editorial, peer-reviewed CE, and trusted product coverage across print, web, and multimedia.
The clinical voice dentists trust
Each month, Dentistry Today presents case reports, clinical articles, and product spotlights that clinicians can apply immediately in practice — written for general practitioners, specialists, educators, and students alike.
- Peer-reviewed CE and unbiased product coverage
- Leading coverage of AI, digital workflows, and advanced materials
- Maximum visibility across print, web, social, and multimedia
“Every month, I am amazed to read about new techniques I would never have dreamed of in my early days of practice. 3D printing, artificial intelligence, digital scanning, and CBCT are rapidly becoming must-have technologies — and our contributors bring readers both clinical expertise and real-world perspective.
Forty-seven of the profession's most respected voices
Distinguished clinicians, educators, and researchers who contribute knowledge, review content, and ensure clinical accuracy.
Where clinical dentistry meets digital innovation
Reach 130,000+ dental professionals monthly on the industry's top online destination for news, continuing education, and product insight.
U.S. dentists by specialty
practitioners
Proportions reflect the U.S. dentist population (ADA workforce estimates), shown for context.
Social media following
A combined audience of more than 171,000 followers across platforms.
How readers visit
Reader demographics
Audience also includes specialists, educators, dental students, and practice executives.
Real audience, verified at the edge
Independent, privacy-first analytics pulled live from Cloudflare — the network that serves dentistrytoday.com. Trailing 12 months, no inflated third-party numbers.
Visitor & pageview trend
Geographic reach
Nine issues. One trusted clinical voice.
Align your campaign with the clinical focus, buyers' guides, and product features readers turn to each month.
32% larger. 100% greater impact.
Dentistry Today is printed larger than the average dental publication — giving your ad more space, more presence, and more stopping power.
Your message commands attention on the page.
Larger layouts invite longer viewing times.
Bold creative deserves a platform that showcases it best.
Print rate card & specifications
All rates include 4-color printing on quality paper. Frequency discounts reward 6× and 10× commitments.
| Ad unit | 1× open rate | 6× rate | 10× rate |
|---|
Advertising sizes
Publication requirements
- Trim size: 10″ × 12″
- Binding: Perfect binding
- Live area: keep ≥ .3125″ from trim on all sides
- Halftones: 133 lpi min · 150 lpi recommended
- Resolution: 266 dpi minimum, all ads
- Tone density: should not exceed 270%
- Printing: Web offset
- Files: PDF/X-1A:2001 or EPS preferred
- Color: CMYK only — no spot, RGB, LAB, or ICC profiles
- Embedding: all fonts & images embedded
- Delivery: FTP upload available; supply at 100% size
- Tolerance: ads ±10% of spec cannot be reproduced
- Retention: materials destroyed 12 months after last run
Preferred positions
- Cover 2
- Cover 3
- Cover 4
- Page 1
- Opposite TOC 1
- Opposite TOC 2
- Facing masthead
- Facing monthly features
Contact your sales representative for preferred-position pricing.
Command attention. Create interaction.
Specialty tactile formats designed to break the page flow and engage readers in memorable, multi-sensory ways.
Belly bands
Wrap the cover of each issue for instant interaction — perfect for bold launches.
Outserts & tip-ons
Attach product cards, offers, or mini-brochures directly to the cover or interior.
Inserts (stitched or loose)
Deliver a multi-page brochure on glossy, matte, or specialty stock.
Bind-in reply cards
Encourage direct engagement — ideal for promotions and event sign-ups.
Gatefolds
A dramatic full-spread reveal that showcases your innovation in full detail.
Cover wraps & tip-on covers
Transform the issue into your own branded showcase with total message control.
False Cover Tip — the first thing every reader sees
- 100% engagement — every reader interacts with your ad before opening the issue.
- Exclusive — only one advertiser per issue.
- Perfect for major launches, rebrands, and high-exposure campaigns.
- Extend with optional newsletter & digital bundles.
High-impact placements, decision-driven readers
Your ads appear when dentists are actively researching and comparing products — not passively scrolling.
- Responsive desktop & mobile placements
- Native & display: leaderboards, in-article, interstitials
- Sponsored content & advertorial storytelling
- Video & webinar sponsorships
- Email & newsletter tie-ins
See your ad on the page
Pick a placement to spotlight it on a mock of dentistrytoday.com — then upload your creative (or use the sized placeholder) to preview it in context. Your image never leaves your browser.
| Rich media unit | Rate | Dimensions |
|---|
Sponsored sections
| Technique of the Month | $4,500 | 752 × 90 |
| Videos | $7,500 | — |
Creative specs
- Animation ≤ 15 seconds · 18–24 fps
- Impression & click-through tracking supported
- Standard units rotate with up to 3 advertisers
- Premium units (Page Peel, Showcase, Footer) are exclusive
Beyond the page — podcasts, webinars, video & more
Engage dentists wherever they learn, with content that keeps generating visibility long after launch.
Speaking of Dentistry — Podcasts
- Your company & product featured in the episode
- Option to include your KOL or executive as guest
- e-Blast to 80,000+ dentists + newsletter feature
- Promotion across all social channels + on-demand
Trade Show & Convention Video
- Two professionally produced 4–7 min videos
- Multi-camera filming, editing, your logos & CTAs
- Editorial mention + dedicated 80K email blast
- Final HD files delivered for unlimited future use
e-Newsletters
- Today's Dental News + Today's Top Products
- 80,000+ verified opt-in subscribers
- Billboard (970×250) at top & bottom of each send
- Post-campaign opens, clicks & engagement report
Webinars & Continuing Education
- Full production, hosting & promotional campaign
- Live + on-demand with real-time lead capture
- Detailed attendee & engagement report
- Optional CE accreditation · PACE Provider #309062
Sponsored e-Books
- 1-month homepage feature + 80K email campaign
- Print coverage + 4 weekly newsletter placements
- Social promotion across Facebook, X & LinkedIn
- Full lead-gen report · optional CE-driven format
Targeted Email Campaigns
- Target all dentists or a specific state / city
- Full HTML responsive design
- Subject line ≤ 12 words / 150 characters
- Test & deployment seed lists included
Integrated exposure. Proven results.
Custom bundles combining print, digital, and multimedia — built to align with your marketing goals for greater reach and stronger ROI.
What readers say about Dentistry Today
Let's build your 2026 plan
We'll tailor a custom proposal to your campaign objectives across print, digital, and multimedia.
Dentistry Today, Inc.
Fairfield, NJ 07004